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customer data platform

Customer Data Platform- Hype Vs. Honesty

Customer Data Platform: Hype Vs. Honesty

The marketers came up with a solution known as Customer Data Platform. It came as a packaged software that helped create a persistent database of customers, easily accessible to specific systems. … Read More

10 Ways Online Data Can Be Used To Influence In-person Experiences

10 Ways Online Data Can Be Used To Influence In-person Experiences

As customer demand becomes complex and personalization use cases more advanced, there’s a need for a more viable tool to keep track of these changes. Here are ten ways a CDP can help you utilize your online data to hyper-personalize customer experience. … Read More

10 Ways To Effectively Use Ecommerce Data

10 Ways To Effectively Use Ecommerce Data

The customer data platform (CDP) space is still evolving. companies in various sectors are working out how best to leverage the technology. The eCommerce data space isn’t left out. Those who have figured out how to use data are seeing exceptional results. … Read More

5 Ways to Mobilize Your Customer Data

5 Ways to Mobilize Your Customer Data

Customer data is one of the most important components of business development. As the world moves towards a digital landscape, it is increasingly important to use this data in an effective and efficient manner. This article discusses strategies on how to mobilize that data and use it to the best of its potential. … Read More

Empowering Teams with Better Customer Data

Empowering Teams with Better Customer Data

While CRMs and DMP platforms can help marketers use some of these data, these tools are still inefficient. That’s why more companies are adopting customer data platforms to make the best out of their customer data. … Read More

The Complete Evaluation Guide to Selecting A CDP

Selecting Customer Data Platform: Complete Evaluation Guide

Choosing the right Customer Data Platform for your company is a tough decision, and getting it wrong can lead to poor results. Here are the steps to choose a CDP that meets your organization’s goals. … Read More

first-party data

First-Party Data And All That Marketers Need To Know

In this blog, we will guide you on what first-party data is and why marketers should use it. Also, we will guide you on why marketers should pay more attention to this technique. … Read More

How Marketers Can Break Out of Hollow Tech Stacks

How Marketers Can Break Out of Hollow Tech Stacks

The following article describes the pain marketers go through in managing technological stacks. Tech stacks often provide inefficient, jumbled up solutions without a centralized point of view. The solution to this problem lies in Customer Data Platforms, which the article describes in detail. It effectively handles the data processing and visualization in order to understand and interact with the customers better. … Read More

Customer Data Platform - The Ultimate Guide

Customer Data Platform: The Ultimate Guide

A Customer Data Platform (CDP) is a system that unifies all these data from different sources like apps, social media, marketing campaigns to a centralized location. This is the ultimate guide of CDP.
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The Pros and Cons of DMPs, CDPs, DWs, and CRMs

Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More