FoxMetrics

data warehouse

Customer Data Platform - The Ultimate Guide

Customer Data Platform: The Ultimate Guide

A Customer Data Platform (CDP) is a system that unifies all these data from different sources like apps, social media, marketing campaigns to a centralized location. This is the ultimate guide of CDP.
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The Pros and Cons of DMPs, CDPs, DWs, and CRMs

Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More