data management platform

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The Pros and Cons of DMPs, CDPs, DWs, and CRMs

Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More

customer data platform

CDP vs DMP: 4 Incredibly Simple Ways to Spot the Difference

To save you from the sticky situation of getting CDP and DMP mixed up we’re going to break them up layer by layer. And just to make it easy to remember, we’ll limit it to only 4 key differences you won’t ever be able to miss it. … Read More