Daily Archives: June 26, 2019

customer lifetime value

What is Customer Lifetime Value and Why It Matters

Customer satisfaction and great customer service are some of the ways to gain loyal customers. … Read More

rate of returning visitors

The Pros and Cons of DMPs, CDPs, DWs, and CRMs

Marketers and their teams have a number of different data collection platforms to choose from such as Data Management Platforms (DMP), Customer Relationship Management Platforms (CRM), Data Warehouses (DM), and Customer Data Platforms (CDP). … Read More