Before we get into multi-channel attributions, let’s first define the analytics term attribution modeling. For companies that have online sales, it can be challenging to determine what marketing channel deserves the credit for a conversion (sale). For instance, let’s say … Read More
Web Analytics Blog
Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.
Trends are what makes the world go around
The internet is ever-changing which means the trends will sway, and people will move on from one business to another. … Read More
Single-Page Checkouts vs Multi-Page Checkouts?
First step to correcting the problem is correctly selecting which style of checkout is best suited for your site: single page or multipage checkouts. … Read More
A Perfect Guide for e-Commerce Site Owners to Web Analytics
It was not long ago when it was practically impossible to know who visited our site and what the purpose of their visit was. Only big corporations could afford to incorporate high-end web analytics techniques for tracking and reporting user … Read More
Yes, Your Business Should Blog. Here’s Why!
Think of your blog as fuel to your company’s SEO rankings. The more high-quality content your company can churn out, the better its site traffic will be. … Read More
Rising Star Award for 2017 from FinancesOnline
FoxMetrics is proud to announce some amazing news with our users: our software has just become the winner of Rising Star Award for 2017 and the prestigious Great User Experience Award delivered by FinancesOnline. This software review platform featured our product in a detailed … Read More
Why You Must Know About The Web Analytics Lifecycle
A web analytics lifecycle (or just ‘cycle’) integrates the fundamentals of web analytics in a diagrammatic fashion. … Read More
Why Digital Analytics Approach Should Be In Place?
I’m sure every sensible business owner will try to remain focused on their goals to preserve their company as a profitable unit even while scaling the ladder of digital analytics success. … Read More
Exit Rate as Vital Metric to Tract
The Exit rate metric is calculated on the basis of the number of web pages visited before the exit. … Read More
5 Must-read A/B Testing Blog Posts That’ll Maximize your Bottom Line
If your business cannot just rely on A/B testing for maximizing the bottom line of your SaaS business model and require new techniques to increase the revenue then this post is for you. … Read More
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