The Importance of Segmentation

Before we get into why “segmentation” with web analytics can be highly valuable to your site’s performance and profitability, let’s first define what the term means. In the area of data analytics (and in simpler terms), “segmentation” means taking your site’s visitor … Read More

Building Your House File Through Newsletter Sign Ups

A unique and often overlooked way to build a terrific house file is through collecting data from newsletter sign-ups that are available on your site. … Read More

Single-Page Checkouts vs Multi-Page Checkouts?

First step to correcting the problem is correctly selecting which style of checkout is best suited for your site: single page or multipage checkouts. … Read More

website speed

10 Ways To Improve Website Speed and Conversion

Think that speeding up your website isn’t essential? That would be a big mistake. A one-second delay in page speed could cost you a lot. Here’s all you should know about website speed and the steps to increase your site’s speed. … Read More

Ecommerce Customer Segmentation Strategies 2021

Best eCommerce Customer Segmentation Strategies 2021

Life is all about segmentation. Consider your loved ones, friends, coworkers, and neighbors. You probably don’t communicate with them the same way. For example, you obviously speak differently with your close family and friends than you do with your neighbors. … Read More

ecommerce conversion

7 Proven Strategies To Increase eCommerce Conversion Rates

Conversion rate optimization involves improving your eCommerce site navigation, funnel, checkout, and others to optimize for conversions. Your conversion can do better. Learn how to systematically improve eCommerce conversion rates. … Read More

How to Track & Improve Your eCommerce Cart Abandonment Rate

54% of online shoppers abandon their shopping carts due to high delivery costs According to a study from The data also shows that 16% of online shoppers abandon their carts due to poor website navigation, while 24% abandoned their … Read More

Doug Got A Web Analytics Tool For His Ecommerce Business, And Then This Happened.

Doug Allen Got A Web Analytics Tool For His eCommerce Business

There has been so much talk about web analytics and its enormous benefits to businesses. But very little has been done to show those benefits. So when Doug called to give feedback about his experience, we knew we had to … Read More